Pricing optimization
See every price move before it costs you
Prices, promotions and banner space change daily on every retailer. Blueprint reads them all and shows which one explains why your sales moved.
Show me my price gaps
History
Every price change, with a date on it.
Blueprint reads your price and your competitors’ prices on every retailer, every day. You see when a competitor moved, how long you were undercut, and what you did about it.
Polar Pacer Pro vs Garmin Forerunner 165 / bol.com
Last 13 weeks / read daily
€ 299
€ 279
€ 259
Garmin −13%
You −7%
13 weeks ago
Today
Polar Pacer Pro
Garmin Forerunner 165
Your price today
€ 279
Gap to Garmin
−€ 10
Days undercut
42
Retailer

You
Forerunner 965

Competitor
Polar Vantage V3
Gap
bol.com
€ 649
€ 629
−€ 20
Coolblue
€ 649
€ 569
−€ 80
MediaMarkt
€ 649
€ 649
€ 0
Decathlon
€ 629
€ 579
−€ 50
Comparison
The same two products, side by side, per retailer.
A competitor rarely undercuts you everywhere at once. Blueprint shows the gap per retailer, so you can see where price is costing you.
Promotions
Which promotions made a difference.
Every promotion on the category page, on one timeline. What is the price gap to your closest rival. You see how far a competitor deal undercut you, and whether your own promotion bundle put you back in front.
Promotions / Sports watch category / bol.com
Last 12 weeks
Brand
W1
W3
W5
W7
W9
W11
Garmin
−10%
Summer deal −13%
Coros
−15%
Polar
Bundle
Price advantage
+€9
−€35
−€35
−€26
+€9
+€9
−€36
−€36
−€36
−€36
+€41
+€41
Banner space / Sports watch category / bol.com
This week
sports watch
BANNER
Garmin Forerunner 165 / −€ 40
Sponsored
Sponsored
Organic
Sponsored
Who held the banner, last 7 days
Garmin
4 days
Coros
2 days
Polar
1 day
Banners
Who owns the banner while you compete on price.
Blueprint records who held the banner and the sponsored tiles, day by day, so you know whether you lost on price or on visibility.
Want to know where you’re being undercut right now?
Send us your top performing products and your three biggest retailers. We’ll map every price gap and send you the result.
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