Pricing optimization

See every price move before it costs you

Prices, promotions and banner space change daily on every retailer. Blueprint reads them all and shows which one explains why your sales moved.

Show me my price gaps

History

Every price change, with a date on it.

Blueprint reads your price and your competitors’ prices on every retailer, every day. You see when a competitor moved, how long you were undercut, and what you did about it.

Polar Pacer Pro vs Garmin Forerunner 165 / bol.com

Last 13 weeks / read daily

€ 299

€ 279

€ 259

Garmin −13%

You −7%

13 weeks ago

Today

Polar Pacer Pro

Garmin Forerunner 165

Your price today

€ 279

Gap to Garmin

−€ 10

Days undercut

42

Retailer

Garmin Forerunner 965

You

Forerunner 965

Polar Vantage V3

Competitor

Polar Vantage V3

Gap

bol.com logo

bol.com

€ 649

€ 629

−€ 20

Coolblue logo

Coolblue

€ 649

€ 569

−€ 80

MediaMarkt logo

MediaMarkt

€ 649

€ 649

€ 0

Decathlon logo

Decathlon

€ 629

€ 579

−€ 50

Comparison

The same two products, side by side, per retailer.

A competitor rarely undercuts you everywhere at once. Blueprint shows the gap per retailer, so you can see where price is costing you.

Promotions

Which promotions made a difference.

Every promotion on the category page, on one timeline. What is the price gap to your closest rival. You see how far a competitor deal undercut you, and whether your own promotion bundle put you back in front.

Promotions / Sports watch category / bol.com

Last 12 weeks

Brand

W1

W3

W5

W7

W9

W11

Garmin

−10%

Summer deal −13%

Coros

−15%

Polar

Bundle

Price advantage

+€9

−€35

−€35

−€26

+€9

+€9

−€36

−€36

−€36

−€36

+€41

+€41

Banner space / Sports watch category / bol.com

This week

bol.com logo

sports watch

BANNER

Garmin Forerunner 165 / −€ 40

Garmin Forerunner
Garmin Fenix 8 47mm

Sponsored

Garmin Venu 3S

Sponsored

Huawei Watch GT 5 41mm

Organic

Polar Vantage V3

Sponsored

Who held the banner, last 7 days

Garmin

4 days

Coros

2 days

Polar

1 day

Banners

Who owns the banner while you compete on price.

Blueprint records who held the banner and the sponsored tiles, day by day, so you know whether you lost on price or on visibility.

Want to know where you’re being undercut right now?

Send us your top performing products and your three biggest retailers. We’ll map every price gap and send you the result.

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