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Pricing optimization

Modernize your pricing strategy

Prices, promotions and banner space change daily on every retailer. Blueprint records it all and shows you where you're losing ground and where you can gain it.

Show me my price gaps

History

We track every price change.

Blueprint reads your price and your competitors’ prices on every retailer, every day. You see when a competitor moved, how long you were undercut, and what you did about it.

Polar Pacer Pro vs Garmin Forerunner 165 / bol.com

Last 13 weeks / read daily

€ 299

€ 279

€ 259

Garmin −13%

You −7%

13 weeks ago

Today

Polar Pacer Pro

Garmin Forerunner 165

Your price today

€ 279

Gap to Garmin

−€ 10

Days undercut

Retailer

You

Forerunner 965

Competitor

Polar Vantage V3

Gap

bol.com

€ 649

€ 629

−€ 20

Coolblue

€ 649

€ 569

−€ 80

MediaMarkt

€ 649

€ 0

Decathlon

€ 629

€ 579

−€ 50

Comparison

Compare product pricing over all retailers.

A competitor rarely undercuts you everywhere at once. Get alerted when your competitor dives their price, so you can react proactively.

Promotions

Which promotions made a difference.

Every promotion on one timeline. What is the price gap to your closest rival. You see how far a competitor deal undercut you, and whether your own promotion bundle put you back in front.

Promotions / Sports watch category / bol.com

Last 12 weeks

Brand

W11

Garmin

−10%

Summer deal −13%

Coros

−15%

Polar

Bundle

Price advantage

+€9

−€35

−€26

+€9

−€36

+€41

Banner space / Sports watch category / bol.com

This week

sports watch

BANNER

Garmin Forerunner 165 / −€ 40

Who's sale is on the promotional banner?

Combine price cuts with the promotion banner and the sponsored tiles and you draw the customers attention. See who buys it and when, so you can optimize your discount strategy.