Brand identity
One brand, the same at every retailer
Retailers rewrite your listings, reviewers describe your product in their own words, and they set their own prices. Blueprint keeps your brand consistent across all online retailers.
Check my listings
Voice
Every listing in your tone of voice, per brand.
Set the voice once for each brand in your portfolio: the words you use, the claims you make, who you speak to. Blueprint writes and rewrites listings in that voice and keeps them inside each retailer’s limits.
What reviewers say
Across 5 retailers
Product
Rating
Forerunner 265
Garmin
4,1
GPS accuracy
AMOLED screen
Touchscreen
1.268
Venu Sq 2
Garmin
3,6
Value for money
Screen in sunlight
Strap comfort
903
Forerunner 965
Garmin
3,3
Training metrics
Battery life
Charging speed
654
Venu 3S
Garmin
4,4
Sleep tracking
Fits small wrists
App pairing
412
Fenix 8 47mm
Garmin
4,7
Build quality
Maps
Price
287
Reviews
Know what customers actually say about you.
Blueprint reads reviews across retailers, groups them by theme and shows what to change to improve your rating. Whether it is a genuine improvement to the product, or simply a slight adjusting to your product page.
Price
See how far the selling price drifts from your recommended price.
Blueprint checks what every retailer charges for products, every day. You see which retailers hold your recommended selling price, and which don't.
Selling price vs Recommended price
Recommended price € 299,90
Retailer
Selling price
Gap
Last 30 days
Coolblue
€ 287,90
-4%
bol.com
€ 272,90
-9%
MediaMarkt
€ 257,90
-14%
Amazon
€ 245,90
-18%
Decathlon
€ 218,90
-27%
Want to see how your brand reads across your retailers today?
Send us your brands and three retailers. We’ll show you where the voice, the reviews and the price drift apart.
Get your brand check
Brands should be consistent. Pricing should be dynamic.
Pricing optimization →
Resources