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Brand identity

One brand, the same at every retailer

Retailers rewrite your listings, reviewers describe your product in their own words, and prices drift. Blueprint keeps your brand consistent across all of them.

Check my listings

Voice

Every listing in your tone of voice, per brand.

Set the voice once for each brand in your portfolio: the words you use, the claims you make, who you speak to. Blueprint writes and rewrites listings in that voice and keeps them inside each retailer’s limits.

Polar

Speaks to the everyday runner

Warm

Plain words

Benefits first

Polar Pacer Pro – GPS Running Watch, Black

See your pace at a glance, even mid-sprint.

A week of training on one charge. Plug in on Sunday.

Suunto

Speaks to the mountain athlete

Technical

Precise

Specs first

Suunto Race S – Multisport GPS Watch, 45 mm

Dual-band GNSS. 30 h battery in best GPS mode.

1.32″ AMOLED, sapphire crystal, 100 m water resistance.

What reviewers say

Across 5 retailers

Product

Rating

Recurring themes

All reviews

Forerunner 265

Garmin

4,1

GPS accuracy

AMOLED screen

Touchscreen

1.268

Venu Sq 2

Garmin

3,6

Value for money

Screen in sunlight

Strap comfort

903

Forerunner 965

Garmin

3,3

Training metrics

Battery life

Charging speed

654

Venu 3S

Garmin

4,4

Sleep tracking

Fits small wrists

App pairing

412

Fenix 8 47mm

Garmin

4,7

Build quality

Maps

Price

287

Reviews

Know what customers actually say about you.

Reviews are the only part of the listing you don’t write. Blueprint reads them across retailers, groups them by theme and shows what to change in the listing when the sentiment turns.

Price

See how far the selling price drifts from your recommended price.

Blueprint checks what every retailer charges for your products, every day. You see which accounts hold your price and which ones undercut it, long before it shows up in your margin.