Terms of Service
Blueprint Technologies B.V.
Last updated: 17 September 2026
These Terms of Service (the “Terms”) govern access to and use of the Blueprint platform and website (the “Service”). The Service is provided by Blueprint Technologies B.V., a private limited company under Dutch law, registered with the Dutch Chamber of Commerce (KvK) under number 42135393 and with its registered office at Moerdijkstraat 45-2, 1079XM, Amsterdam, the Netherlands (“Blueprint”, “we”, “us”).
By creating an account, signing an order form that refers to these Terms, or otherwise using the Service, you accept these Terms on behalf of the organization you represent (the “Customer”, “you”). If you cannot bind that organization, or do not agree to these Terms, do not use the Service.
1. Definitions
“Account” means the Customer’s organization workspace in the Service, including every user invited into it.
“Agreement” means these Terms together with any order form, quote or subscription confirmation that refers to them.
“Authorized User” means an employee, contractor or agent of the Customer whom the Customer has invited into its Account.
“Customer Data” means all data the Customer or its Authorized Users enter into the Service, such as watch configurations, brand and retailer settings, content guidelines, tone of voice instructions and delivery destinations.
“Monitored Sources” means the third party websites, marketplaces and online stores that the Customer instructs the Service to monitor.
“Output” means the data the Service derives for the Customer from Monitored Sources, such as product listings, prices, availability, positions, change events, reports, exports and content proposals.
“Subscription” means the Customer’s paid or trial right to use the Service for the agreed term and scope.
2. Applicability
2.1. These Terms apply to every offer, quote, order and agreement between Blueprint and the Customer concerning the Service, and to all use of the Service.
2.2. The Service is for businesses only. By using it you confirm that you act in the course of a trade, business or profession and not as a consumer.
2.3. The Customer’s own general terms and conditions do not apply.
2.4. If a signed order form and these Terms conflict, the order form prevails on the point in conflict.
3. The Service
3.1. Blueprint provides a hosted software service that monitors publicly accessible product listings on Monitored Sources. It detects changes in price, availability, content and position in search or category results, and it notifies the Customer through the platform, email, webhooks or other configured channels. Depending on the Subscription, the Service may also generate proposals for product titles and descriptions, reports and exports.
3.2. Blueprint may change, add or remove features of the Service, provided the core functionality of the Subscription is not materially reduced during its term. Individual modules may be switched on or off per Account depending on the Subscription.
3.3. Blueprint may offer features in an early access or beta stage. Such features are provided as is, may change or disappear without notice, and fall outside any availability or support commitment.
3.4. Blueprint relies on third party providers for hosting, authentication, page retrieval and AI models, and may replace them.
4. Accounts and Authorized Users
4.1. To use the Service the Customer creates an Account. The Customer must provide accurate and complete information and keep it current.
4.2. The Customer is responsible for all activity in its Account, including that of its Authorized Users, and for keeping login credentials confidential. The Customer must tell Blueprint without delay of any unauthorized use of its Account.
4.3. Authorized Users must be at least 18 years old. The Customer may only grant access to people who act on its behalf, and credentials may not be shared between people.
4.4. Users with an administrator role can change organization settings, invite and remove users, and manage billing. The Customer decides who gets that role.
5. Monitored Sources and Output
5.1. The Customer decides which Monitored Sources the Service monitors and with which settings. The Customer confirms that monitoring a Monitored Source, and using the resulting Output, is lawful in every jurisdiction that applies to the Customer. That includes competition law, intellectual property law, data protection law and the terms that the operator of the Monitored Source applies to the Customer.
5.2. Blueprint does not own, control or endorse any Monitored Source. Its operator may change its pages, restrict automated access or block access altogether at any time. Blueprint does not guarantee that a Monitored Source can be monitored, or can continue to be monitored, and Blueprint is not in breach when that happens.
5.3. Output is derived automatically from pages as they were retrieved at a given moment. Pages may be personalized, regionalized, cached, incomplete or rendered differently for automated access. Blueprint therefore does not warrant that Output is accurate, complete, current or fit for a particular purpose. The Customer must verify Output before relying on it for decisions with legal, financial or commercial consequences.
5.4. Content proposals generated by the Service come from automated language models and are suggestions only. The Customer is solely responsible for reviewing and approving a proposal before publishing it, and for its compliance with the rules of the platform where it is published.
5.5. Blueprint applies technical and rate limits to page retrieval to keep the load on Monitored Sources reasonable. The Customer may not ask Blueprint to get around access restrictions or authentication on a Monitored Source, and Blueprint may refuse or stop monitoring a Monitored Source where it considers this necessary.
6. Acceptable use
6.1. The Customer may use the Service only for its own internal business purposes.
6.2. The Customer shall not, and shall not let anyone else:
resell, sublicense, rent or otherwise make the Service available to third parties, or offer the Output as a data product to third parties, unless agreed in writing;
use the Service to monitor pages that contain personal data of individuals, or to build profiles of individuals;
use the Service or the Output to enter into, monitor or enforce arrangements that are unlawful under competition law, or for any other unlawful purpose;
try to gain unauthorized access to the Service, its infrastructure or other customers’ data, or probe, scan or test its vulnerability without prior written permission;
interfere with the integrity or performance of the Service, or introduce malicious code;
reverse engineer, decompile or otherwise try to derive the source code of the Service, except where mandatory law permits it;
access the Service by automated means other than the interfaces and integrations Blueprint provides;
remove or hide proprietary notices in the Service;
use the Service to develop a competing product.
6.3. Blueprint may suspend the Account or specific monitors with immediate effect and without liability if it reasonably believes the Customer breaches this article, if continued operation would expose Blueprint or a Monitored Source to harm or legal risk, or if the law requires it. Blueprint will inform the Customer and lift the suspension once the cause is resolved.
7. Fees and payment
7.1. The order form, or the pricing shown when the Subscription is taken out, states the fees. All fees are in euros and exclude VAT and other taxes.
7.2. Unless agreed otherwise, Blueprint invoices each billing period in advance. Invoices are due within 14 days of the invoice date. Any usage based fees are invoiced in arrears.
7.3. If the Customer does not pay on time it is in default without a notice of default. Blueprint may then charge the statutory commercial interest (article 6:119a of the Dutch Civil Code) and reasonable collection costs, and may suspend the Service after giving at least 7 days’ written notice.
7.4. Blueprint may adjust its fees once a year with at least 30 days’ written notice. If the increase exceeds the Dutch consumer price index (CPI) published by Statistics Netherlands (CBS), the Customer may terminate the Subscription as of the date the new fees take effect.
7.5. Fees are not refundable, except where these Terms say otherwise or mandatory law requires it.
7.6. Blueprint may offer trials and free tiers, may limit their scope and duration, and may withdraw them at any time.
8. Term, renewal and termination
8.1. The Subscription starts on the date in the order form or on the date the Account is activated, and runs for the initial term stated there. If no term is stated, the Subscription runs month to month.
8.2. The Subscription renews automatically for successive terms of the same length unless either party gives written notice of non-renewal at least 30 days before the end of the current term.
8.3. Either party may terminate the Agreement with immediate effect by written notice if the other party materially breaches the Agreement and, where the breach can be remedied, fails to remedy it within 14 days of a written notice describing it. The same applies if the other party is declared bankrupt, applies for suspension of payments, or ceases its business.
8.4. On termination or expiry, the Customer’s right to use the Service ends and Blueprint may deactivate the Account. For 30 days after termination the Customer may export its Customer Data and Output through the export functions of the Service. After that period Blueprint may delete them, subject to article 10.
8.5. Provisions that by their nature are meant to survive termination, including articles 5, 9, 10, 11, 13, 14 and 18, remain in force.
9. Intellectual property
9.1. The Service, including its software, blueprints, extraction logic, design, documentation and all improvements to it, remains the property of Blueprint or its licensors. Nothing in the Agreement transfers an intellectual property right to the Customer.
9.2. Subject to the Agreement and payment of the fees, Blueprint grants the Customer a non-exclusive, non-transferable, non-sublicensable right to access and use the Service during the Subscription for its internal business purposes.
9.3. Customer Data remains the property of the Customer. The Customer grants Blueprint a non-exclusive right to host, process and display Customer Data as needed to provide, secure and improve the Service.
9.4. The Customer may use the Output for its internal business purposes during and after the Subscription, subject to articles 5 and 6. Blueprint keeps its rights in the structure, selection and arrangement of the Output and in the methods used to produce it.
9.5. Blueprint may use aggregated or de-identified data derived from use of the Service, which identifies neither the Customer nor any individual, to operate, analyze and improve the Service.
9.6. If the Customer gives feedback or suggestions, Blueprint may use them freely without any obligation to the Customer.
10. Data protection
10.1. To provide the Service, Blueprint processes personal data of Authorized Users, such as names and email addresses, as a controller for account management, security, billing and communication. Blueprint’s Privacy Policy at https://blueprint.tl/privacy describes this processing.
10.2. Where the Customer enters personal data into the Service, for instance in delivery destinations, Blueprint processes that data as a processor on the Customer’s behalf. Section 11 of the Privacy Policy (“Processing on behalf of customers”) is the parties’ data processing agreement for that processing and forms part of the Agreement.
10.3. The Service is not designed to monitor pages that contain personal data, and the Customer shall not configure it to do so.
10.4. Blueprint takes appropriate technical and organizational measures to protect Customer Data against loss and unauthorized access. Blueprint may use sub-processors, including hosting and page retrieval providers inside or outside the European Economic Area, subject to appropriate safeguards.
11. Confidentiality
11.1. Each party keeps confidential all non-public information it receives from the other party under the Agreement and uses it only to perform the Agreement. Customer Data, the Customer’s watch configurations, and Blueprint’s pricing, roadmap and technical details of the Service are confidential information.
11.2. This obligation does not apply to information that is or becomes public through no fault of the receiving party, was already lawfully known to it, is independently developed, or must be disclosed under law or a court order. In the last case the receiving party informs the other party where permitted.
11.3. This article remains in force for 3 years after the end of the Agreement, and indefinitely for Customer Data.
12. Availability, support and maintenance
12.1. Blueprint uses commercially reasonable efforts to keep the Service available and to provide support by email during Dutch business hours. No specific availability level or response time applies unless a service level agreement has been agreed in writing.
12.2. Blueprint may perform maintenance that temporarily interrupts the Service. Where reasonably possible Blueprint schedules planned maintenance outside Dutch business hours and announces it in advance. Emergency maintenance may happen without notice.
12.3. Blueprint is not responsible for interruptions caused by the Customer’s systems, third party services, Monitored Sources, telecommunications networks or force majeure.
13. Warranties and liability
13.1. Blueprint performs the Service with reasonable skill and care. Beyond what the Agreement expressly states, the Service and Output are provided as is. Blueprint gives no other warranty, express or implied, including any warranty of merchantability, fitness for a particular purpose, accuracy of Output, or uninterrupted and error free operation.
13.2. Blueprint’s total liability towards the Customer under or in connection with the Agreement, in contract, tort or otherwise, is limited per event or series of related events to the fees the Customer paid under the Agreement in the 12 months before the event, and in any case to EUR 25,000 per year.
13.3. Blueprint is not liable for indirect or consequential damage. That includes lost profit, lost revenue, lost savings, loss of goodwill, loss of or damage to data, business interruption and claims of third parties. Nor is Blueprint liable for damage that arises from decisions the Customer takes on the basis of Output, from the unavailability of or changes to a Monitored Source, or from the acts or omissions of a third party provider.
13.4. These limitations do not apply to damage caused by intent or deliberate recklessness of Blueprint or its management, or where mandatory law does not permit a limitation.
13.5. A right to compensation exists only if the Customer notifies Blueprint of the damage in writing without delay after discovering it, and in any case within 12 months of the event that caused it.
14. Indemnification
14.1. The Customer indemnifies Blueprint against claims by third parties, including operators of Monitored Sources and competent authorities, and against the resulting damage, fines and reasonable costs, where the claim arises from the Customer’s choice of Monitored Sources, from use of the Service or Output in breach of the Agreement or the law, or from the Customer Data.
14.2. Blueprint defends the Customer against claims that the Service, as Blueprint provides it and as used in accordance with the Agreement, infringes an intellectual property right of a third party in the European Economic Area, and pays the damages and costs finally awarded against the Customer. This does not cover claims that arise from Customer Data, Monitored Sources, Output, or use of the Service together with items Blueprint did not provide. If such a claim is made or is likely, Blueprint may modify or replace the affected part of the Service. If that is not commercially reasonable, Blueprint may terminate the affected Subscription and refund prepaid fees for the remaining term.
15. Force majeure
Neither party is liable for failing to perform an obligation, other than a payment obligation, because of circumstances beyond its reasonable control. These include failures of internet, hosting, telecommunications or third party services, actions of operators of Monitored Sources, cyber attacks, government measures, strikes and natural events. If such a situation lasts more than 60 days, either party may terminate the Agreement in writing without liability.
16. Changes to these Terms
16.1. Blueprint may amend these Terms. It announces material changes at least 30 days before they take effect, by email to the Account administrators or by a notice in the Service.
16.2. If the Customer does not accept a material change, it may terminate the Subscription in writing before the change takes effect, and Blueprint refunds prepaid fees for the period after termination. Continued use of the Service after the effective date counts as acceptance of the amended Terms.
17. General
17.1. The Customer may not assign or transfer the Agreement without Blueprint’s prior written consent. Blueprint may assign the Agreement to an affiliate or to a successor as part of a merger, acquisition or sale of its business.
17.2. Blueprint may name the Customer as a customer, including its name and logo, in customer lists and marketing material, unless the Customer objects in writing.
17.3. If a provision of these Terms is invalid or unenforceable, the other provisions remain in force and the invalid provision is replaced by a valid one that comes closest to its intent.
17.4. Notices under the Agreement are given in writing, including by email, to the addresses in the order form or in the Account. Notices to Blueprint go to [email protected].
17.5. If a party does not enforce a provision, it does not waive it.
17.6. The Agreement is the entire agreement between the parties concerning the Service and replaces all earlier proposals and agreements on that subject.
18. Governing law and disputes
18.1. Dutch law governs the Agreement. The United Nations Convention on Contracts for the International Sale of Goods does not apply.
18.2. Any dispute arising from or in connection with the Agreement is submitted exclusively to the competent court in Amsterdam, the Netherlands. Either party may still seek interim relief.
Contact
Blueprint Technologies B.V.
Moerdijkstraat 45-2, 1079XM, Amsterdam, the Netherlands
KvK: 42135393
VAT: NL869879832B01
Email: [email protected]
Website: https://blueprint.tl
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