Content execution
Know exactly what to fix, at every retailer
Every retailer has its own rulebook. Blueprint reads the pages your shoppers see, finds what each one rewards, and writes the change that moves you up.
01
Rulebooks
One brand, one truth. Every retailer grades it differently.
Tailor your content to each retailer and your visibility improves.
One title, pasted everywhere
Garmin Venu 3S, white and pink,
GPS smartwatch 41 mm, 10 day battery
keyword cut
Garmin Venu 3S, white and pink, GPS smartwatch
41 mm, 10 day battery
keyword shown
Garmin Venu 3S, white
and pink, GPS smartwatch 41 mm, 10 day battery
keyword cut
02
Scores
One score. Every product. Every retailer.
Blueprint continuously evaluates how well your product content is executed across retailers, so you can spot gaps, compare performance and prioritize what to improve.
03
Enrichment
Poor product data costs you money. Fix it in bulk.
Missing fields, mixed units and thin descriptions keep products out of search results and shoppers away from the buy button. Blueprint cleans, standardizes and enriches your product data in bulk, so every product gets found and converts.
04
Brand rules
Stay on brand, adapted to each channel.
We start from your brand guidelines and product data: tone of voice, terminology, the facts. Blueprint enriches that data, knows each retailer’s rules, and puts the same product on every shelf with the content that retailer rewards.
Your brand guidelines
Tone of voice
Confident and plain, never shouty
Terminology
GPS smartwatch, never fitness tracker
Product data
41 mm, 10 day battery, 5 ATM
Do and don’t
Never lead with price
Enriches your data and knows each retailer’s rules
Garmin Venu 3S GPS smartwatch 41 mm, white and pink
Keyword first, all attribute fields filled
Garmin Venu 3S White/Pink
Pros and cons filled, 10 day battery first
GARMIN Venu 3S smartwatch 41 mm, white/pink
Full spec table, 24 fields
05
Closed loop
Better content gets found
Every change is measured, and the result feeds the next one.
Want to know what to fix first?
Get your free content audit
Resources