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We are building the context layer for retail intelligence.

Retailers that care about performance are making decisions based on data. What data they have, how they collect it, and how they use it differs per retailer. We built Blueprint to provide context to this data. By knowing how different sources relate to each other, we can provide effective analysis and show opportunities on how sales performance can be improved.

Jurgen Nijland

Founder - Product

"As a CTO, I've seen what AI data analysis can do when data is accurate, structured and well described. Combine your internal data with reliable market data, and you spot opportunities before your competitors do. No analysts needed."

Wouter Gerritsen

Founder - Commercial

"After facing retail intelligence challenges first hand at L'Oréal, I moved to Holland Capital to broaden my experience in the tech and venture landscape. The idea of solving this problem never left my mind, and with today's technology we saw an opportunity to build something great."

Why us

We build the tool that we wanted when we sat on your side of the table.

After experiencing the manual labour and data asymmetry in online retail intelligence, we started drawing out the best way to solve this issue using modern, AI-native, technology. To put the ball back in the court of the consumer brands.